The present study was conducted in Sirsa and Hisar districts of Haryana state with the objective to find the constraints faced by dairy owners on adoption of marketing and scientific dairy practices. The multistage stratified random sampling technique was used for selection of the respondents. It was revealed from the study conducted in Sirsa and Hisar districts of Haryana that farmers of Sirsa perceived constraints regarding feeding practices most seriously and with higher concentration as compared to the farmers of Hisar districts which may be due to significant difference of agro-climatic variation as well as lack of large sized processing industries in Hisar district as compared to such industries in Sirsa district. All the farmers’ across different categories reported lack of veterinary clinics and medical stores and high cost of treatment as serious constraints thus underlining the immediate need of low cost and highly accessible treatment. Uniform application of technology or adoption of umbrella approach for extension appears difficult given the observed differences in awareness and adoption. Future research and technology generation should, therefore, identify the differential technological requirements of different categories of farmers and should deliver technologies appropriate to needs of farmers. Shift to farming systems research and participatory technology development are suggested.

Highlights

• Almost all the farmers across different categories considered high cost of treatment as serious constraints in adoption of marketing and scientific dairy farming practices thus underlining the need to develop low cost treatment regimens.
• Problems of repeat breeding and high charges for A.I facility as most serious constraints in Sirsa and Hisar districts, respectively.